May 16, 2012


Our dudes Jamie and Mike finally took the plunge and decided to open up their own shop. I asked Jamie to tell us a little about Atlas, here is what he had to say:

"Atlas Speed and Custom is hot rod shop building old style hot rods and customs and is owned by myself, Jamie Geesling and my business partner Mike McBroom. We are both dyed in the wool car guys with a leaning towards 40's,50's and early 60's styled hot rods and customs. I've been building cars and bikes for over 15 years but have been obsessed by them all my life. Mike comes from a family of car guys including his dad who drag raced at the famed Green Valley drag strip.

We finally purchased a building in a historic part of the downtown area in my hometown Denison, Texas and have moved our part time operation to a full-time, full fledged hot rod and speed shop. Setting on one of the old brick paved streets of Denison and built in the 1930's, the building lends itself well to a hot rod shop, building traditionally styled cars inspired by the eras the building has seen in its lifetime.

With Atlas Speed and Custom we wanted a laid back, no attitude shop that specialized in more traditional hot rods and customs and early style bikes. We offer everything from custom paint and suspensions, chopped tops and even turnkey, complete cars. '32 roadsters are available from bodies to complete cars, at a more affordable price point than some of the big shops out there. Customers will be able to order cars directly from our upcoming website.

Atlas also has a retail area with an old speed shop feel, offering new and vintage parts, magazines and even clothing.

Our grand opening is May 19th and will include live music ( by our band PUSHROD ) food, a car show/reliability run and open house of the shop."

Instagram #atlasspeedandcustom

GO!! With Atlas!!
Jamie Geesling
Atlas Speed and Custom

We are super excited for these guys. If any of y'all out there in Internet land are anywhere close to Denison this weekend, GO! Good luck and best wishes to Jamie and crew!

Check out some shots from the shop and of their work below:

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