As things have grown for us here at The Lost Highways, it seems that a lot of people have many different opinions on what exactly we are, either a "brand", an apparel line, an e-zine, a club, a blog, etc. To be fair, we're all of that and none of that at the same time. It's easy to see why there is no clear cut answer to who we are or what we are, there's no defining words to our title, not The Lost Highways Clothing Co. or The Lost Highways Magazine, The Lost Highways MC, etc. But, that's why we don't have a defining characteristic to our name, we are just The Lost Highways. We are simply an idea.
We were born out of frustration of the current climate in motorcycling and hot rodding. Where the basic principles were lost in favor of sacrificing function over form in favor of having the right parts to impress the right people, but at the cost of being able to enjoy the ride or drive. A friend of mine always says "good function will lead to good form" and I couldn't agree more. At the end of the day, it doesn't matter how good it looks sitting in your garage if you can't put the miles down. But still, this is besides the point.